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Ian Jacob 31/10/2015 2:22:00 PM 1 min read

Should IT handle SEO?


This is something that everyone wishes they could do!

But the short answer is NO!!

There seems to be a perception that Search Engine Optimisation (SEO) requires some technical expertise, and since it is technical, IT can just do the work. While there is a technical component to Search Engine Optimization it requires way more than just technical chops, so I’d think long and hard before handing an entire project to IT or a web designer.

Though you may need some of those individuals to assist you during the course of optimising your website, it’s far from ideal to just give SEO duties to IT and expect to have best practices to be adhered to. 

While many IT professionals are adept in many technical areas like making sure your website is crawlable and setting up redirects and XML sitemap files, just remember that many IT personnel also work on things like setting up printers, which is ... well ... a different skill set than what’s needed to effectively run your search engine optimisation and strategy. 

Learn more about what you should not be doing with SEO and get ahead of your competitors.

Download the 11 SEO Myths You Need To Leave Behind


Ian Jacob

Ian has 16+ years of experience in the online world he has seen the evolution of web marketing and advertising online. His goal is to make his clients marketing & advertising profitable.