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Ian Jacob 29/09/2015 9:00:00 AM 2 min read

Panicking you lack marketing manager knowledge and skills for today?


You might be in a state of despair, fretting that you have fallen behind in your skills set as technology snowballs.

Maybe you feel like your world is falling apart and in the background is that inevitable feeling of marketing burnout.

Well you can relax now as the feeling is totally normal. As digital content marketing takes control and more and more removes old-school advertising from the landscape, spare a thought for yourself and ask yourself why there are very few that actually have a grip on things in this new digital age.

Remember, a marketing manager overworked is a perfectly capable human being that hasn’t been given the tools, or the assistance to cover all the intensive ground required.

When you search for anything on Google, you in fact are actually no different from your own potential clients when they are looking for something your Sales team can provide.

So when Google returns results for your search, the options you see listed in the upper echelons are there because of the work of the very few that understand how to setup for the digital content revolution and ride the wave accordingly.

Basically, they aren’t in a state of panic like you are purely because they are a step ahead. But it isn’t a huge leap required to be in equal footing.

Your marketing manager knowledge and skills are probably perfectly good, you probably need someone to take you a step back and look from the outside to see the gaps and speed humps.

Much like the mechanic does with your increasingly technological company cars, take a step back in the company of a content and lead generation marketing specialist some day.

To give you some very basic insight to read, try our e-book. It’s free and is specifically designed for everyone like you who fears they are suffering from marketing burnout.

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Ian Jacob

Ian has 16+ years of experience in the online world he has seen the evolution of web marketing and advertising online. His goal is to make his clients marketing & advertising profitable.