With Search & Be Found originating from both publishing and AdWords/search specialities, often we are asked why would a multinational choose us over an in-house team or indeed, a multinational old-style PR company?
We have been busy growing and doing our own thing, but the question did put us in a position to actually sit back and take stock.
Indeed the question is valid, and yes, there is an equally valid answer. To our erudite friend, the best ways to explain the ways in which we differ are simple:
First of all, in the new era where content is king, writing still isn’t everything.
Just as most people can drive a car, few can sit in a Formula 1 vehicle for a podium finish at Le Mans.
Most of the working population can write, but relatively few have the skills to create a finished product that will:
- slot into a magazine or newspaper page
- an online industry journal
- a company blog
- EDM blast
- or any other content that can be instantly found through competent search optimisation.
Firstly, the team are former journalists, current publishers and Google accredited AdWords specialists, our skill set comes from the other side of the fence – the market space where you want your content to be active, styled in a highly specialised and in the right format.
Secondly, while employed marketing staffers will eventually move on to other employment, our aim is to remain with the client for life. Essentially, the IP that develops along the way always remains where it should be – within your corporate offices.
His comment that followed makes particularly interesting reading: “No wonder advertising agencies are falling off the edge of this new world, and large old-fashioned PR companies are still recruiting from their traditional skills base while their charges go up.”
We hadn’t given it too much thought, but we may just be at the start of a new dawn where Google actually loves us. When you need something, how many times have you grabbed your Smartphone, iPhone, tablet, laptop and searched on Google?
Online algorithms have changed the way you market businesses. We don’t have to tell you what you want, we simply want to hear what a Managing Director wants to achieve. It all starts with content!