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How can you be improved as a brand manager?

Ian Jacob | October 16, 2017


I bet you get answers to this question every single week. And it’s probably from someone like me every single time….. an external agency that reckons they know better than you in your Marketing Manager role.

While there are pros and cons to outsourcing, the last thing you probably need is didactic lessons on what you should be doing when quite likely you’re fighting a frustrating case of marketing manager overload as we speak.

In my view, if you are being pestered by outsourced agencies trying to snare your business, perhaps you would consider there is only one true answer the question of how you can improve as a brand manager.

And it’s a simple answer: let them hear what your needs are rather than hearing them tell you what you ought to be doing.

In the past, I have been guilty of talking the talk rather than listening to the need, but in all honesty I think it takes time and experience before you can properly tune into the branding, advertising and content needs of a Marketing Manager.

So yeah, I learned from the error of my ways. Today, I do my speaking through free information downloads. In this way, marketing managers have the power to read my thoughts on challenges brought by professional positions such as yours and the general solutions I offer as a small way to alleviate your pains.

Ultimately though, when you read my stuff, use it as basic advice around to form a framework of how to topple marketing manager overload.

Remember, only you know your challenges and needs best, so wherever you look for a solution, make sure the person you are talking to is listening to your outsourced needs rather than telling you should do.

After all, if a doctor starts prescribing medicine before you are given the chance to tell them where it hurts, you just never know the outcome.

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Topics: Industrial Marketing, Content Marketing, Marketing

Ian Jacob
Ian Jacob on October 16, 2017

Ian has 16+ years of experience in the online world he has seen the evolution of web marketing and advertising online. His goal is to make his clients marketing & advertising profitable.