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Does your marketing need waste management?

Ian Jacob | October 27, 2015


Not too long ago, we met with the management team of a well known global industrial brand wanting to know what Search & Be Found does. They seemed stunned that we can offer 3 times as much as a traditional agency yet charge less than half.

Immediately after our meeting, the very first action by this corporate management team was to issue an ultimatum to its existing agency that they tack onto the existing agreement a service mimicking that of Search & Be Found.

The two questions you are probably asking yourself are:

  1. Why didn’t they just contract Search & Be Found there and then?
  2. And did the old-style agency ultimatum work or fail?

Firstly, this corporation made the mistake of binding to a very long term contract with the incumbent agency, effectively tying them to costly production and physical POS marketing materials, coupled with another added financial impost of booked hard copy advertising space.

There is nothing wrong with this type of service, but it did not dovetail into their communications needs relative to its potential markets, its own website and databases

Secondly, it failed in practice because you can’t just tack on a junior employee with very limited experience expecting to produce outcomes within light years of what a company owned and operated by experienced content marketing specialists, journalists and technical SEO specialists can return.

Before your marketing allocations are tied down with ‘steam engine’ exponents, why not let us hear you out and offer some opinions on how things can best be done.

Hi speed technology is out there, and it can take you globally through YOUR content!

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Topics: Industrial Marketing, Content Marketing, Public Relations, Marketing

Ian Jacob
Ian Jacob on October 27, 2015

Ian has 16+ years of experience in the online world he has seen the evolution of web marketing and advertising online. His goal is to make his clients marketing & advertising profitable.