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Ian Jacob 05/09/2015 11:20:00 AM 2 min read

Digital marketing lacks control? Not when you're the global publisher

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I have never claimed to be a clairvoyant, but for those of you following anything I say would note one prediction I have been yelling for a long time….

That traditional media advertising will soon be dead!

Everyone left, right and centre seems to be pushing all manner of advice, so certainly you will not only have a choice as to who you can use to advance the fortunes of your own marketing and advertising, you will also need two lifetimes to go through all the technical options to make it all work for you.

There are all manner of people coming in as ‘middle men’ to facilitate the migration of your business from old school advertising into bigger and better digital marketing platforms – and full points to them because the supply and demand opens this furtive field.

But one thing I have always yelled out loud is the following: If you are a business owner or a Marketing Director, be in charge of your own digital media publishing (click here and learn more on inbound marketing and how you control everything).

If you are going to access external, professional help, get someone who can set up this marketing collateral machine so pretty much all of it is retained as YOUR property, not handed over to someone else; and you be the global publisher! And put an end to useless websites at the same time.

The following is a tiny example of where a third party comes in as an agency and actually offers a very good service – there is no denying this.

And the fact it involves a former Digital Director at NewsCorp is pleasing to me personally, because someone crossing over from the big end of publishing town into a niche supply position is an ‘I told you so’ moment.

Have a read of this article in the Sydney Morning Herald online service, think about how this one tiny aspect of the overall umbrella of digital marketing opportunity it represents, and then think about how, if you were shown how, you can make things like this happen from within your own company and actually be as prolific and global as the SMH.

The article, focusing on a clever fellow named Craig Galvin, is crafted by esteemed journalist Jared Lynch: SMH article click here

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Ian Jacob

Ian has 16+ years of experience in the online world he has seen the evolution of web marketing and advertising online. His goal is to make his clients marketing & advertising profitable.

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