OK, so you’re a sales manager (or perhaps even a marketing manager) and are probably besieged by external agencies offering to tinker with your company website for just about every reason you can think of.
Maintaining a good business asset such as a website is profoundly positive, but to me it’s more than simple maintenance (if you like, by clicking here you can read more about all the little areas you should look at when maintaining a website).
Your website is more than just a digital billboard nowadays.
It has the power to be the focal point of all your lead generation, the tracking of all this activity, powerful reporting and with the right automation can take all the painstaking cold calling activity away from your sales/marketing structure forever!
This, of course, sounds a lot easier than it is. But it’s not as hard as you think either. Especially when your website is a lead generation machine.
I have done a lot of work in this area and am happy to share some very basic thoughts on it with the attached e-book. I’ve kept it simple as it’s the ideal way to give you perspective without complication.
What’s more, it’s very short and totally free.