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Colours Of Marketing - What colour are you?

Glenn Turnbull | October 2, 2017

Did you know there is a whole psychology behind the use of different colours in marketing and branding? Well there is and this info-graphic provides some insights into how colours influence people.

All of my life, when thinking about babies, I relate blue with boys and pink with girls because that is what I have been exposed to. To my surprise, this has only been the case since WW2 and is a result of the 'Baby Boomer' generation wanting to stimulate a growth in population. Interestingly, prior to WW2, the colour most associated with babies was white, purely because is was a practical colour choice and easy to bleach.

Anyway, check out the info-graphic below:

colours of marketing

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Topics: Marketing

Glenn Turnbull
Glenn Turnbull on October 2, 2017