Blog Post by Charlene Jacob
Charlene Jacob 01/05/2017 4:03:00 PM 4 min read
What is Inbound Marketing from a Wife's Perspective?
This blog was written in 2016 but we thought it deserved to be published again - it is ...
Charlene Jacob 18/03/2016 1:48:00 PM 2 min read
How I ended a stalemate between a marketing director and a sales director
Now let’s get it straight from the outset. I am no crusader in the domain between sales ...
Charlene Jacob 22/01/2016 10:30:00 AM 3 min read
Sales v marketing = revenue v value
Just today I sat for an hour talking with two other experienced marketers about a great ...
Charlene Jacob 18/01/2016 1:53:00 PM 4 min read
Buyer personas are most effective in eliminating cold calling
This issue has been brought to us many times. The funny thing is we shouldn’t really have ...
Charlene Jacob 14/01/2016 11:30:00 AM 4 min read
End cold calling and start getting leads
One of the more familiar battles for Marketing Directors all around the world is how to ...
Charlene Jacob 23/10/2015 7:30:00 AM 4 min read
Sales and marketing - it’s all so clear outside our windows
Only last week at a business event did it become clear just how little is understood ...
Charlene Jacob 19/10/2015 11:35:00 AM 6 min read
Leads and marketing – things I DON’T want to hear from you
Recently I had the displeasure of dealing with a business owner with such arrogance and ...
Charlene Jacob 12/02/2015 1:14:00 AM 3 min read
The Cost Of Not Knowing What Marketing Is
Beyond Advertising Anger