No doubt you have seen advice on this topic in all forms and guises. The headlines, for instance, probably include the likes of the following ……..
- cold calling tips for sales
- cold calling scripts
- cold calling training
- turn cold calls into warm calls
Alternatives to cold calling can all sound very jargonisic and over-used. Yet, if you put all the cliche's aside, there is only one true way to stop the misery cold calling puts upon your sales staff.
jJust do away with it forever. Yes, it is easier said than done, but like most things unwanted in business circles, if you start to chip away, it will weaken exponentially and eventually die a natural death.
Now you are probably thinking: ‘so how is this done?
First of all revamping your mindset on the matter and adopting a modern practical approach which is all but guaranteed, in the medium to long term, to turn cold calls not into ‘warm calls’ but more precisely into ‘warm leads’.
Today, clever and powerful software platforms can do away forever with the dreaded cold call telephone script. It can do away with time consuming training that comes with it and it will certainly allow your sales staff to actually ‘sell’ rather than' prospect'.
We even do this for our own business. Rather than sit on the phone trying to open doors on a low percentage cold calling basis, our software uses our content to draw-in potential customers that are already prepared to deal with us.
Becuase of Google the customer has the power, not us, becuase they can research us indpendently. So we make sure they have lots of ways to be educated in how we work and what we do, and a system where we can track all interested parties and know what they want before they reach us.
After all, they will be coming to us, not the other way around.
If you like, download this free e-book. It gives you a bit more information on setting up to help your sales staff in this way. This is the way business is going so why continue to cold call? Plus, the e-book is short enough and simple enough not to burn your brain.