---
title: Search Engine Marketing
---

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# Search Engine Marketing

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#### Get Google Certified Specialists working on your Google AdWords to get you the best results. Using the most powerful online insight and lead delivery tool - ever.

👋, in the hands of experts, leveraging its sometimes complex and confusing structure, it is a powerhouse.

By way of quick explanation, AdWords is a system where you can specify particular words (keywords) you believe potential clients are using in Google Searches which, in a perfect world, would return your Company listing as a great fit.

You bid on the opportunity to **“jump the queue”** and be seen high-up on the sponsored listing areas of Google search page results. “Clicking” on your listing then takes the viewer to a web page you specify. This is particularly important as you will see in a moment.

There are some obvious benefits to this system:

- Your listing is seen only by “your perfect prospect”
- It provides the opportunity to quickly identify the “search behavior” of clients you want to attract.
- Testing new keywords gives you greater insight into how your prospective clients are thinking about your product.
- You can figure out, with reasonable accuracy, what your sharpest competitors are doing within the AdWords system and how much they are paying.
- Being able to send the viewer to a specific page per ad means you can better segment and target your marketing message.

There are also extensive measurement and tracking tools available to provide even more data.

However, as with any complex, data driven system, the AdWords System’s strengths also spell big trouble for anyone not familiar with the system’s intricacies.

Trial and error learning tends to be a frustrating and expensive experience, costing what we refer to as a **stupidity tax**.

The results possible using AdWords are simply amazing by any traditional marketing benchmarks – as long as it is in the hands of someone with top experience.

This is certainly one of those situations where “expensive experience” is the best thing to have. Someone who has already made the learning curve mistakes and is way past experimenting – you need an expert.

Search & Be Found has managed hundreds of successful AdWords campaigns, from small *'test the market*' initiatives to *large-scale campaigns* worth hundreds of thousands of dollars.

It takes thorough understanding of Google search algorithms and ranking processes – then knowing how to leverage these for maximum effect for your business.

Each Google AdWords campaign is custom built with agreed spend established up-front, and performance monitored daily.

When looking at ways to expand market reach or test new areas of business, this is the fastest, most cost effective way to tackle the task.

 

### Related Links

- > Ian has been an invaluable partner to Salescraft in helping us build an online presence. This includes our website, blog, email marketing, domain related advice, search engine expertise, interactive media and online reputation management.
  
  Pree Sarkar Searchcraft Recruitment 
  
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#### About Us

Search & Be Found have a proven track record for building the online presence that delivers prospects and profits using the combination of online tools that are right for your particular situation.

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