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Having a high performing company website is imperative in today's business environment.
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Why Is a Website So Important?

Today, the first thing most buyers do when they need something, is conduct an internet search. If your business sells a product or service then you are significantly reducing your market that you sell to if you don't have a website.

The internet of things is overflowing with information to answer people's questions.

If your in business - you need to be there with your presence!

"81% of shoppers conduct online research before making big purchases".

What is the purpose of a company website?

This is a difficult question to answer because every company has different needs from thier website. There is no right or wrong if the needs and goals for the website which were drafted in the pre-prepared brief are being met.

In our opinion, in most cases, the primary goal for a business website is conversion i.e. the conversion of visitors into leads

Some common needs and goals may be:

  • Brand awareness
  • Education
  • To express yourself
  • Capture leads 
  • Sales 

"Nearly 80% of companies not meeting their revenue goals attract 10,000 monthly website visitors or less. For those exceeding their revenue goals, 70% report attracting more than 10,000 visitors per month".

How do you measure website performance?

There are many tools and methods that measure website performance. What metrics you analyse varies depending on the purpose of your website. 

"Perhaps the single most effective way to measure website performance is to ensure that the website provides a solution to the problem that the user is trying to solve"

Some of the tools we use to understand user behaviour are:

  • Heatmaps that indicate heavily used areas of a website
  • Real time recordings of 'User' paths
  • Surveys
  • Feedback polls
  • isolated testing 

The Usual Suspects

As you read this page you are probably summising that their are lots of elements that work together in harmony that deliver to an overall website user experience (UX) that will either work or it won't .

  • Does my brand tell my story?
  • Is my value proposition easily identfiable?
  • Is my website built to meet my business goals or to match my customer's goals? 

"Between December 2013 and December 2015, smartphone internet consumption grew by 78%". (Source: comScore twitter-logo

In 2017, the online world is one of the fastest growing and evolving industries today - things change every day. Google alone make an average of 60 changes per day to thier products.

It is imperative that your website attracts the right audience and prvides them with the conent that they need. Contact us for a free consultation to assess if your website is performing and achieving your goals.

Click the link below to read some interesting statistics and insights into website design and performance that will make you reconsider your approach to your own website.

Read about the 17 Website and UX Design Statistics That Make the Case for Smarter Web Design

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