Do you need help managing your online advertising?
We've been trained and certified by Google to help businesses like yours
The Google Partner badge shows that we have demonstrated advanced knowledge in Google AdWords advertising products that help us deliver results and build long-lasting relationships with our clients.
Google Partners is Google's program for advertising agencies, digital marketing professionals, and other online consultants. When you sign up for Partners, you'll get access to a range of benefits, including special events and trainings, industry research, certifications, and more.
Here at Search & Be Found we take our Google Partner relationship seriously - especially when client's are expecting us to spend their marketing expenditure wisely. The internet and information technology industry is such a fast growing space that we feel the responsibility to keep learning to not only keep up but stay ahead of the pack.
Google Analytics is a free tool offered by Google to allow users to gain understanding of their website traffic. Website owners can monitor online campaigns and analyse the performance of website landing pages and gain insights into the source of their website traffic.
Google Analytics' approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.
Google Analytics eCommerce reporting can track sales activity and performance. The eCommerce reports shows a site's transactions, revenue, and many other commerce-related metrics.
Google Analytics also offers a website optimisation tool to help website owners to be found online.
In summation, Google Analytics has something to offer for everyone with a website whether you are a novice user or a long term specialist that has tuned the tool for specific, granular data.
Google AdWords is an online advertising service where advertisers pay to display brief advertising copy to web users. Google AdWords' system is partly based on cookies and keywords predefined by the advertisers. Web pages from Google and from partner websites are designed to allow Google to select and display the advertising copy selected. Advertisers pay when users divert their browsing to seek more information about the copy displayed (PPC), and partner websites receive a portion of the income that is generated.
There are several advertising mediums that work off, and in harmony with, the cookies and keyword driven Adwords campaign:
Let's have a run through of each Google advertising mediums to understand what each medium looks like and consider when you would use the different types of medium: