Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords. How well your website content solves the searcher's problem affects how your ads rank.
As the name implies............they are key!
We carry out alot of research and also use keyword diagnostics tools to verify which keywords will work best for your specifc business goals. Factors to consider are:
We endeavour to identify specific keywords that offer exceptional value for the Cost Per Click......................we call these keywords "Low Hanging Fruit"
When executed correctly, Google Adwords adds value to businesses and in our experience, results can be quite rapid.
We take the time to be certified and exceed the standards that Google is looking for. Here is a link to our partnership with Google.
We are also apart of a global mastermind that has professionals from all over the globe testing and trying new things. We also invest in training and education so we can get our clients the best possible result in a constantly changing online world.
Did you know that Google makes about 3 changes everyday to the Ad platform? So that is over to 1000 changes a year.
If you are already spending on Google AdWords and need a specialised mechanic looking at your Ads to get the best possible performance then give Ian a call on 1300 787 103.