Google Ads (or AdWords as it was known) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The Google Ads program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords. How well your website content solves the searcher's problem affects how your ads rank.
As the name implies they are key! However with the advancement in machine learning this is changing.
We carry out alot of research and also use keyword diagnostics tools to verify which keywords will work best for your specifc business goals. Factors to consider are:
We endeavour to identify specific keywords that offer exceptional value for the Cost Per Click.....we call these keywords "Low Hanging Fruit"
When executed correctly, Google Ads adds value to businesses and in our experience, results can be quite rapid.
Reach the right people at the right time. Your business gets found by people on Google precisely when they're searching for the things that you offer.
We take the time to be certified and be trained by world leading implementers so we can exceed the standards that Google is looking for with its partners. Here is a link to our partnership with Google.
We are also apart of a global mastermind that has professionals from all over the globe testing and trying new things. We also invest in monthly training and education so we can get the businesses we partner and support the best possible result in a constantly changing world.
Did you know that Google makes about 3 changes everyday to the Ad platform? So that is over to 1000 changes a year!
If you are already spending on Google Ads and need a specialised mechanic looking at your Ads to get the best possible performance then give Ian a call on 1300 787 103.