Yes they do!
While our government and Reserve Bank grapple over the issue of interest rates and whether any changes can be of benefit or not, spare a thought for your marketing efforts.
Interest rates affect that too. ‘How’, you might ask?
In the following way: When you consider the modern business world, where the internet and Google claim a very, very influential stake in how your business leads reach you, interest rates are super important.
OK, so we aren’t really talking about Reserve Bank interest rates – we are talking about something even more important!!
If your business has generated even one lead through online digital marketing – and let’s face it pretty much every business has – you may be surprised to learn about 70% of all new business that comes via this means has ALREADY DECIDED to be your customer.
So what that does that tell you? What you have told them, by way of online strategies to educate and nurture your new client, has created the right level and type of interest in your product or service and convinced them to cross the line and be your client.
The more informative, educational and relevant you are in all your online communications, search engine marketing and general marketing strategy, the more the buyer pool will be able to identify with you.
Therefore, the interest rate in your business will grow!