Why Is Email So Revered By Marketers?
- Email is the only form of marketing communication that is one on one.
- Email is the most personal of marketing activites - we actually know the recipents name and business type.
- Email has the highest ROI (return on investment) of all marketing activities delivering an ROI of 3800:1. To explain that further, for every $1 that we spend we can expect a return of $3800 after expenses such as labour.
- Marketers and business owners should understand that it is a privelege to be invited into someone's inbox.
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Email marketing is the standard by which all other online marketing is measured. But email marketing has changed. It's no longer good enough to blast your list with newsletters, your sending tactics and strategies have to evolve.
Email recipients want to be sent emails that actually help them, provide remarkable value and offer compelling content.
Here Are Some Email Marketing Statistics That You Should Find Interesting
- 86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily. (Statista, 2015)
- 54% of emails sent by businesses are marketing messages (Epsilon).
- 74% of consumers prefer to receive commercial communications via email (Merkle).
- 66% of consumers have made a purchase online as a result of an email marketing message (Direct Marketing Association).
- 48% of emails are opened on mobile devices (Litmus).
- 86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily. (Statista, 2015)
These statistics tell a compelling story: that email is still the preferred mode of communication for the majority of consumers, is still the biggest driver of new leads, has an astronomical ROI, and should clearly be one of your marketing team's top priorities for 2017.
