Marketing ROI?


The buying and selling of products and services by businesses and consumers through an electronic medium, without using any paper documents

Commercial transactions conducted electronically on the internet

It sounds simple, doesn't it?

The difference between eCommerce & eBusiness?

The Internet allows people from all over the world to get connected inexpensively and reliably. As a technical infrastructure, it is a global collection of networks, connected to share information using a common set of protocols. Also, as a vast network of people and information, the Internet is an enabler for e-commerce as it allows businesses to showcase and sell their products and services online and gives potential customers, prospects, and business partners access to information about these businesses and their products and services that would lead to purchase.

Different types of eCommerce

There are many different types of ecommerce depending on your business, product, service, sales scenario, data exchange and target market - to name just a few.

B2C (Business to Consumer)

This is probably the most common and most commonly recognised form of eCommerce on the internet. In a Business-to-Consumer E-commerce environment, companies sell their online goods to consumers who are the end users of their products or services. Usually, B2C E-commerce web shops have an open access for any visitor and user.

B2B (Business to Business)

In a Business-to-Business E-commerce environment, companies sell their online goods to other companies without being engaged in sales to consumers. In most B2B E-commerce environments entering the web shop will require a log in. B2B web shop usually contains customer-specific pricing, customer-specific assortments and customer-specific discounts. There are several SaaS (software as a service) B2B eCommerce platforms available.

C2C (Consumer to Consumer)

Another name for this type of eCommerce is called Peer to Peer (P2P). In a Consumer-to-Consumer E-commerce environment consumers sell their goods to other consumers. A well-known example of this is and

Mobile (mCommerce)

Although people are often surprised by the specfic use of mobile for eCommerce, there are many industries that are perfectly suited to mCommerce depending on the product or service. Well known examples of mCommerce would be and that sell tickets for admission to lots of different events ranging from Music Concerts to Football matches. Airlines, florists and banks are industries that are really using this platform well.   

B2G (Business to Government)

On the Internet, B2G is business-to-government (a variation of the term B2B or business-to-business), the concept that businesses and government agencies can use central Web sites to exchange information and do business with each other more efficiently than they usually can off the Web. Examples of this would be for major infrastructure projects needing construction tenders or governments needing database lists.

There are many more variants of eCommerce types but I have tried to provide insight into the more commonly occurring ones.

eCommerce can be a complex world for the novice to navigate. We have many clients that we have completed eCommerce websites for and would love to talk to more.


Need to talk about your eCommerce?