Book a Marketing Support Session
Google AdWords

Google ads 

Is investing in Google Ads worthwhile?
How much do they cost?

what are google ads and how can they help my business?

Just What Exactly Are Google Ads?

Google Ads (or AdWords as it was known) is an advertising service by Google for businesses wanting to display ads on Google and its broader advertising network.  Get in front of customers when they’re searching for businesses like yours on Google Search and Maps.

Only pay for results, like clicks to your website or calls to your business. The ad service is largely focused on keywords, however, this is changing daily as Google finds new ways to target users in their buying journey. How well your website content solves the searcher's problem affects how your ads perform.

How important are keywords?

As the name implies they are key!  However with the advancement in machine learning this is changing.

We carry out alot of research and also use keyword diagnostics tools to verify which keywords will work best for your specifc business goals. Factors to consider are:

  • CPC - The estimated Cost Per Click based on a sample of keywords
  • Ranking - Your site's approximate ranking in search engine results
  • Difficulty - On a scale from 0 to 100 we estimate the difficulty you face breaking into the front page of results for specific keywords.
  • Monthly Searches - An estimate of the local monthly searches for each keyword based on a sample of searches.
  • Campaigns - How many of your campaigns are associated with certain keywords.
  • Lead Acquisition Cost - This is key to helping us understand where the break even is and what actions to take when things become unprofitable.

We endeavour to identify specific keywords that offer exceptional value for the Cost Per Click.....we call these keywords "Low Hanging Fruit" 

Is investing in Google Ads worthwhile?

When executed correctly, Google Ads adds value to businesses and in our experience, results can be quite rapid.

Reach the right people at the right time.  Your business gets found by people on Google precisely when they're searching for the things that you offer.

What makes us different?

We take the time to be certified and be trained by world leading implementers so we can exceed the standards that Google is looking for with its partners.  Here is a link to our partnership with Google.

We are also apart of a global mastermind that has professionals from all over the globe testing and trying new things.  We also invest in monthly training and education so we can get the businesses we partner and support the best possible result in a constantly changing world.

Did you know that Google makes about 3 changes everyday to the Ad platform? So that is over to 1000 changes a year!

If you are already spending on Google Ads and need a specialised mechanic looking at your Ads to get the best possible performance then give Ian a call on 1300 787 103.

Want to discuss next steps?